Easy access to game data analysis and management: Introduction of Aloha Factory's FLAMINGO service

The entire value chain of game service consists of game production, marketing, monetization, and operation stages, and especially game production can be divided into more detailed processes. In order to successfully produce a game, it is essential to have not only a sense of "fun" for the game but also objective criteria that can analyze the game quantitatively. In other words, the appropriate harmony between the sensory aspect of fun (pre-feedback) that predicts user interest and the quantitative and objective indicators based on data for problem identification and improvement (post-feedback) is the most ideal form in the game production process.

However, most small and medium-sized developers who do not have infrastructure face difficulties in confirming such qualitative/quantitative feedback. Defining metrics to check what data to confirm, writing an event design document for how to collect data, and then requesting the development team to collect the event and testing it require many resources depending on know-how even in this process, even if the infrastructure is in place.

Even if the infrastructure is in place, selecting business intelligence tools and deriving insights for improving our game require additional know-how and capabilities. To derive insights, it is necessary to have a detailed understanding of where users are dropping out and how to increase revenue efficiency through detailed data analysis of game-specific data such as user indicators, retention, ARPU, stage drop-out rates, etc., which are the basics of game analysis.

The business capabilities required in the marketing, monetization, and operation stages after the production stage become even more challenging for small game developers. In particular, global game launching requires UA strategies that vary depending on country, media, and subject performance, and even more deeply, they act as considerations for user-specific quality.

Therefore, Aloha Factory has developed and operates the "FLAMINGO" service that can support the entire game service stage from game production to marketing, monetization, and operation, and is currently focusing on high-level development of data analysis and insight solutions in the game production stage.

Easy event collection with Aloha SDK installation Aloha Factory has developed the Aloha SDK to minimize the resources required for event design and logging and to quickly confirm data from internal/external production teams. By installing and configuring the SDK according to the guide and adding some events, you can collect data necessary for game analysis and improve the data generated in the game.

Features provided by Aloha SDK Module for terms and conditions agreement and personal information processing policy required when starting the game Preset event logs for essential events such as game start, end, and in-app purchases are already implemented. You can define and log custom events in consultation with Alohafactory as needed by the developer.

Essential indicators for game analysis

In Flamingo, you can see all the indicators that show the performance of the game, from user indicators necessary for mobile game business and operations to session, retention, sales, and in-game reports.

At Aloha Factory, we judge the internal game production and publishing process based on data by systematizing the necessary indicators for each production stage. We include and improve data that can actually help in the production of mobile games by developing the necessary data based on the games actually produced.

Development stage features

Aloha Factory has developed a Preset report function that allows you to view the necessary indicators for game production stages according to the game production process, which will be applied soon. Since it is designed to be able to check only the indicators required for the stage to be checked rather than checking many indicators at once, it can reduce the consideration of which indicators to focus on among various reports.

Currently, we have opened the Flamingo service for Aloha Partners to test and utilize for testing and result analysis.

We are also preparing various analysis and operation functions and plan to expand the service to support up to the service launching stage in the future. Flamingo helps game producers to produce games.