How to improve your game's performance with data analytics reports: Aloha Factory Analytics Report

Data analytics is an essential part of creating and running a global mobile game. While there's a lot of flair and flair in game creation, not everything can be done by gut instinct and lead to a 100% successful outcome. That's why it's important to look at data, whether it's marketing metrics or problems in specific areas of the in-game, to objectively identify problems and draw insights on how to improve.

Many developers recognize the importance of using data to improve their games, but collecting data and analyzing it in detail to identify improvement points requires a different set of skills. In some cases, a phenomenon is easily understood from a single piece of data, but in most cases, insights are gained by segmenting the data and analyzing it comprehensively with various variables. Due to these barriers to entry, many developers build and launch games based on hunches, or fail to achieve meaningful results even after trying.

To solve these problems and help developers successfully launch their games in the global game market, Aloha Factory provides data analysis reports to developers who are testing with our partners. The report includes data such as marketing marketability test results, retention, session data, and bounce rate by stage as standard, according to the test stage of the current game, and provides detailed reports on what needs to be improved in the current game through the data of the comparison group.

With the Game Data Report, we provide customized analytics for your game. We segment and synthesize a variety of data to provide you with deeper insights, which you can then draw from. Most importantly, we give you a clear direction for improvement. Based on the data, we clearly present what needs to be improved at each stage and what goals need to be achieved. Woody, Data Analyst, Aloha Factory

Sample Aloha Factory data report

Basic data such as marketing CPI test results, retention, TS, etc. can be found through the Flamingo service I introduced earlier. In addition, Aloha Factory's data team analyzes more granular data specific to your game and draws insights into what you need to improve in your game.

FLAMINGO

Aloha Factory's game data analysis service FLAMINGO

The insights in the report will guide you to improve your game in an organized and logical structure based on the data. For example, even if the retention rate on day 1 is high (around 50%), if the retention rate on day 2 and day 3 does not reach the expected level, we will analyze at what point the negative experience occurred and identify the cause through a detailed analysis by in-game content. For example, if you have users who come in on Day 1 and don't return on Day 2, you can analyze what content they last played, how many times they tried and failed, and so on, to see where they had a negative experience and how you can improve that experience to a positive one.

Sample

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Basically, is our game currently marketable? (CPI TEST)

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Is our game interesting enough to keep users coming back after installation?

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Are users highly engaged? (TS, in-game activity, etc.)

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Is the initial user onboarding stable? (Detailed bounce rate per stage, per minute)

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Where are users dropping off and what can be improved?

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What is the expected profitability potential of this game?

In a recent case study we tested with Aloha Partners, a developer was able to identify an issue in the onboarding phase of their game through data analysis like the above, and saw a significant retention improvement of over 7%. We'll share more about this case study in a future post.

Currently, we offer developers who are testing with Aloha Partners 24/7 access to their data through the Flamingo service, and we provide the analytics reports and reviews mentioned in this post. If you're building a game and you're not sure how to quantify your users' behavior, Aloha Factory's reports can help make it easier. In addition to this, we are preparing detailed analytics reports and operational features, and we plan to expand the service to support the post-launch stage. We hope that Aloha Partners will be of great help to game creators.

Want to learn more about how to make your data more accessible and better? Become an Aloha Factory partner!

Aloha Factory Publishing Guide