Game development and publishing company Aloha Factory (CEO Lee Ho-jin), a resident company of the CKL Enterprise Support Center of the Korea Creative Content Agency, has been accelerating its efforts to enter the global market through collaboration with small external development teams, along with the expansion of its internal production studio, after attracting investment earlier this year.
Aloha Factory is a developer and publisher of hyper-casual genre games that anyone can easily access and enjoy in a short amount of time. The company has accumulated experience through game services such as "Block Puzzle 1010!" and "Draw Hammer."
"Block Puzzle 1010!" is a hyper-casual puzzle game genre that requires simple rules but strategic gameplay. It has been recognized for its gameplay, being selected for Google's new game feature and signing overseas publishing contracts.
"Draw Hammer" is a hyper-casual arcade game that utilizes a hammer concept that can express drawing mechanics well. It has gained popularity to the point where various review videos have been uploaded to domestic and overseas YouTube channels due to its addictive and unique concept. "Draw Hammer" has also been selected for Google's new game feature and achieved the number one popularity in the Google Arcade game category in overseas countries.
Based on its game production process and publishing experience so far, Aloha Factory recently started Aloha Factory Partners and is supporting the entire process, from idea planning to monetization, for small domestic development companies.
CEO Lee Ho-jin said, "The growth of the hyper-casual market has lowered the barriers to entry for game production and global expansion," and added, "We will not only expand our internal studio but also strengthen our role in supporting the growth of small domestic development companies."
Aloha Factory has recently signed agreements for joint development with small production teams and studios and is conducting intense testing to create global mega-hit games.
Reporter Ko Seung-min ksm@dt.co.kr